Updated on June 29, 2021
An Introduction To The Diploma In Digital Marketing
It is essential to have a Digital Marketing Certificate to stand out in the crowd. The main aim of the Digital Marketing Institute (DMI) is to train students in all the fields of digital marketing so that they can apply their knowledge and experience in the field to help clients. The Digital Marketing Institute (DMI) has certified more graduate students to an individual digital marketing standard than almost any other training body. Their courses suit cross-functional digital marketing and e-business professionals from all over the globe.
The Digital Marketing Institute also ensures that the course materials used are consistent with the latest industry trends. Thus, all the digital media training offered by the institute is targeted towards current industry practices. A good Digital Marketing Certificate from the Digital Marketing Institute would go a long way in helping professionals from different fields of profession acquire the necessary skills to perform digital media jobs. For hiring managers, the course materials provided by the institute act as good practice – it helps them in evaluating the applications and practical tips provided in the course. Furthermore, most of the hiring managers also check for other relevant certifications, degrees, and affiliations, before hiring the candidates.
Apart from the institute’s e-business specialization, the Digital Marketing Certificate also trains students in advertising specialization, e-commerce specialization, graphic design, web development, and much more. Thus, a good digital marketing certification from the Digital Marketing Institute can help you stand out in the crowd. Moreover, the course materials provided by the institute also helps in enhancing your online presence. Most of the institutes also provide web development and online advertising services.
The course structure of the Digital Marketing Certificate consists of eight months of classroom teaching, two months of online training, and four months of practical classes. The first four months of the program to enable students to gain hands-on experience of learning the digital world. During this time, students are allowed to work with large teams on a variety of digital media projects. As a student, you need to take up a specific project based on a specific industry vertical.
In the second half of the program, students are given a capstone project, which allows them to demonstrate the real-world application of their learning. Generally, the first two semesters of the program consist of the comprehensive exam and the core courses. Once you clear the exam, students are given another set of electives to choose from depending on their particular specialization.
Capstone Project: The Capstone Project enables students to apply the learning that they have gained during the first two semesters successfully in a real-world project environment. This is an important step towards the development of the digital space as a professional marketer. The project involves the development of a comprehensive website for a local business. It requires solid in-depth knowledge of the local market, including market dynamics, usability, search engine optimization, social media, web analytics, and so on. This certification will be beneficial if you wish to take up a career in digital advertising.
University Researchploma: If you are looking forward to building your career as a web developer/internet marketer in a competitive industry such as New Zealand, you must attain the degree from an accredited university. You can attain this through public or private universities. Public universities typically offer a stronger education, along with more coursework completed in a shorter period of time. Private universities, on the other hand, offer the best options for hands-on experience and direct application.
Research University: After you graduate from the university, you should decide whether to continue your studies at a traditional university, a private research university, or through the internet. Each option has its advantages and disadvantages. A public research university offers a more diverse student body with a mix of students with diverse interests and backgrounds. You may also get more personalized training at a public research university.